Product thinking,
driven by growth strategy.
6+ years of experience turning market insights and user behavior into measurable business outcomes. Transitioning from Strategy & Growth Leadership into Product Management through rigorous execution and structured frameworks.
Ho Chi Minh City, Vietnam — 6+ years of driving real business metrics across Roche, Central Retail, LUA Perfume, and Hoozing.
Featured Projects
From high-stakes user research and product requirement documentation (PRDs) to live, self-built digital products.
“839 active users and more than 5,600 interactions — driven entirely by organic search.”
— Duet Night Abyss Character Guide
Transitioning Into Product Management
From ops/marketing execution → product thinking. Structured learning, live builds, PRDs, and user-first prioritization.
What I'm building
- 1FoundationCompleted the Google Project Management Certificate and Product-Led Growth Micro-Certification
- 2ShippingBuilt hands-on projects, including a habit tracker, AI-assisted tools, and portfolio websites
- 3Product craftContinuing to strengthen skills in user research, analysis, prioritization, and product thinking
- 4ContextBringing experience from marketing and operations into a more product-focused career path
I love turning operational chaos into systems that actually work. What started in marketing and event operations turned into a path toward product management — once I realised the work I enjoyed most was always about making things clearer, faster, and more reliable for the people using them.
I focus on the gap between strategy and technical execution — whether it's researching and designing a 6-feature CRM module for a PropTech platform or writing TypeScript code to launch a live database tool with thousands of organic interactions. My goal is to understand the real user problem, then document and ship a solution that holds up.
The details matter to me. That habit came from years of managing over 50+ events, aligning 23-person multidisciplinary teams, and coordinating high-stakes brand campaigns — and it is exactly the operational rigor I bring into product management.
Work History
General Manager — Strategic Operations | TD-MEKONG
05/2022 – Present
General Manager — Strategic Operations | TD-MEKONG
05/2022 – PresentSecuring contracts, managing MNC accounts, Roche strategic partnership, TikTok Commerce scaling ($600K/mo)
Growth Hacker | HOOZING
03/2022 – 06/2022
Growth Hacker | HOOZING
03/2022 – 06/2022Researching, defining, and building a 6-feature CRM platform module. Boosted conversions by +70%.
Digital Strategic Planner | CLEVER GROUP
04/2021 – 03/2022
Digital Strategic Planner | CLEVER GROUP
04/2021 – 03/2022Audience behavior synthesis, B2B digital media planning, GO! Vietnam rebranding TVC strategy.
Skills & Offering
Associate PM / Product Executive / Product Ops
- Structured product thinking & PRD writing
- Cross-functional coordination & stakeholder alignment
- User research & workflow design
- Background in marketing, analytics & TikTok Commerce scaling
- Active technical literacy (SQL + TypeScript + Vibe Coding)
Project Collaboration
- Product documentation & workflow process design
- User behavior audits & prioritization support
- Scope defined cleanly per project
- Flexible timeline and milestones
Strategic Growth, Events, and Activations
A quick preview of marketing, commerce, operations, production, and activation projects. Open the full work page for details.
Strategic GrowthLUA Perfume
Review details →
Strategic GrowthASUS Campaign Creative
Review details →
Strategic GrowthVietcombank FDI Brochure Design
Review details →
Strategic GrowthTeam & Operations Leadership
Review details →
Event & ActivationRoche Event Operations
Review details →
Event & ActivationLUA Perfume Events
Review details →Event & ActivationGO! Vietnam TVC Production
Review details →
Event & ActivationOther Client Events
Review details →Strategic GrowthLUA Perfume
Review details →Strategic GrowthASUS Campaign Creative
Review details →Strategic GrowthVietcombank FDI Brochure Design
Review details →Strategic GrowthTeam & Operations Leadership
Review details →Event & ActivationRoche Event Operations
Review details →Event & ActivationLUA Perfume Events
Review details →Event & ActivationGO! Vietnam TVC Production
Review details →Event & ActivationOther Client Events
Review details →Common Questions
Completed the Project Management Certificate and Product-Led Growth Micro-Certification. Built hands-on projects including a habit tracker, AI-assisted tools, and portfolio websites. Also developing SQL and vibe coding skills.
5+ years across marketing, event operations, creative production, and team management — working with brands like Roche, LUA Perfume, and GO! Vietnam.
Associate PM, Product Executive, or Product Ops roles where I can contribute quickly and grow with a structured team.
Yes — the Hoozing PRD and Duet Night Abyss project both show how I scope, document, and ship. Links are in the Projects section.
Ho Chi Minh City, Vietnam — 6+ years of driving real business metrics across Roche, Central Retail, LUA Perfume, and more. Open to hybrid or remote arrangements.
Still not sure? Let's have a conversation.
I'm happy to walk through my work, my process, or how I could contribute to your team.