LUA Perfume
Contributed to the growth of the brand's TikTok commerce presence through content planning, livestream operations, and support processes, with peak monthly revenue reaching approximately $600K.
Full supporting-work archive with the original project cards, image sets, and descriptions.
Selected marketing, creative, commerce, and operations work that shaped how I connect business goals with execution.
Contributed to the growth of the brand's TikTok commerce presence through content planning, livestream operations, and support processes, with peak monthly revenue reaching approximately $600K.
Designed campaign visuals and supporting marketing assets to support product launches and reinforce brand communication.
Developed a client-facing FDI brochure tailored to Vietcombank's visual standards and business communication objectives.
Supported a 23-member team through clear operating rhythms, SOPs, and communication processes across content, live commerce, and customer support.
Event operations and activation projects across healthcare, commerce, production, and multi-client environments.
Oversaw a range of Roche events, including medical meetings, commercial activations, and internal activities, with close attention to coordination, compliance, and consistent execution.
Supported brand activation events designed to connect offline customer engagement with online live commerce activities.
Supported a nationwide rebrand campaign through production coordination, shoot execution, media planning, and mascot activation activities.
Delivered event and activation support across a variety of client briefs, industries, and production formats.