TikTok Commerce
LUA Perfume
Contributed to the growth of the brand's TikTok commerce presence through content planning, livestream operations, and support processes, with peak monthly revenue reaching approximately $600K.
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Supporting Work
Strategic Growth, Event & Activation
Full supporting-work archive with the original project cards, image sets, and descriptions.
Supporting Work
View event work →Strategic Growth
Selected marketing, creative, commerce, and operations work that shaped how I connect business goals with execution.
Creative / Brand
ASUS Campaign Creative
Designed campaign visuals and supporting marketing assets to support product launches and reinforce brand communication.
Financial Services
Vietcombank FDI Brochure Design
Developed a client-facing FDI brochure tailored to Vietcombank's visual standards and business communication objectives.
Management
Team & Operations Leadership
Supported a 23-member team through clear operating rhythms, SOPs, and communication processes across content, live commerce, and customer support.
Supporting Work
Event & Activation
Event operations and activation projects across healthcare, commerce, production, and multi-client environments.
Healthcare / Commercial / Internal
Roche Event Operations
Oversaw a range of Roche events, including medical meetings, commercial activations, and internal activities, with close attention to coordination, compliance, and consistent execution.
Commerce Activation
LUA Perfume Events
Supported brand activation events designed to connect offline customer engagement with online live commerce activities.
Production
GO! Vietnam TVC Production
Supported a nationwide rebrand campaign through production coordination, shoot execution, media planning, and mascot activation activities.
Other Clients
Other Client Events
Delivered event and activation support across a variety of client briefs, industries, and production formats.