Dean Nguyen | Product Transition Portfolio

Professional Background

More than five years of experience across marketing, events, and creative production for healthcare, technology, and consumer brands.

• Supported and delivered over 20 events for Roche, ASUS, Vietcombank, and other clients

• Contributed to TikTok commerce growth, including top 10 seller performance and team operations across media, performance, and customer support

• Coordinated creative campaigns and TVC production from planning to execution

• Built strong working relationships across clients, vendors, and internal teams

View Previous Work

Transitioning Into Product Management

I am developing product management capabilities through structured learning, practical projects, and cross-functional experience.

• Completed the Google Project Management Certificate and Product-Led Growth Micro-Certification

• Built hands-on projects, including a habit tracker, AI-assisted tools, and portfolio websites

• Continuing to strengthen skills in user research, analysis, prioritization, and product thinking

• Bringing experience from marketing and operations into a more product-focused career path

📋

Hoozing Lead Management PRD

Product case study: translating operational chaos into structured workflows and decision logic.

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🎮

Duet Night Abyss Guide

Community platform with 839 users and 5.6K+ interactions, built with TypeScript and AI.

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AI Agent Project

In progress: workflow automation and system integration to strengthen product execution skills.

Coming soon

Livestream commerce, brand execution, creative development, and operational coordination.

TikTok Commerce

LUA Perfume

Contributed to the growth of the brand’s TikTok commerce presence through content planning, livestream operations, and support processes, with peak monthly revenue reaching approximately $600K.

Creative / Brand

ASUS Campaign Creative

Designed campaign visuals and supporting marketing assets to support product launches and reinforce brand communication.

Financial Services

Vietcombank FDI Brochure Design

Developed a client-facing FDI brochure tailored to Vietcombank’s visual standards and business communication objectives.

Management

Team & Operations Leadership

Supported a 23-member team through clear operating rhythms, SOPs, and communication processes across content, live commerce, and customer support.

Medical events, commercial activations, and brand experiences delivered with care.

Healthcare / Commercial / Internal

Roche Event Operations

Oversaw a range of Roche events, including medical meetings, commercial activations, and internal activities, with close attention to coordination, compliance, and consistent execution.

Commerce Activation

LUA Perfume Events

Supported brand activation events designed to connect offline customer engagement with online live commerce activities.

Production

GO! Vietnam TVC Production

Supported a nationwide rebrand campaign through production coordination, shoot execution, media planning, and mascot activation activities.

Other Clients

Other Client Events

Delivered event and activation support across a variety of client briefs, industries, and production formats.

Independent projects in APIs, AI tools, and product thinking.

TypeScript + AI

Duet Night Abyss Character Guide

Built a community-focused character database using TypeScript and AI-assisted development, attracting 839 active users and more than 5.6K interactions through organic search.

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PM case study
PRD / workflow design

Product Management